Solo PR Pro

DECEMBER 22, 2020

How would you like to learn from industry leaders at a conference by the nation’s leading professional organization? One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. Who doesn’t want that? PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Masters in Communications

MAY 17, 2019

It also means exhibiting kindness and courtesy when working with others. Emily Post's great-grandson, Peter Post, now runs the Emily Post Institute, Inc. Etiquette changes over time and across cultures, but the root of it is knowing how to work with other people and having the ability to build relationships. At a dinner party.

Technology 40

Technology Social Media Meeting Communications 40

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. I've been immersed in the life sciences ever since I was around 10 years old – first partaking in homemade science experiments in my bedroom and then extracting DNA from ticks in my dad's microbiology laboratory during the summer.

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

JUNE 8, 2017

My biggest tip for PR people is: generic pitches never work for me. Regularly beating KFAN in the time slot each Sunday afternoon, Roshini discusses the latest news and politics from Minnesota and around the nation and globe. In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? And I get to play myself.

Radio 89

Radio Instagram Pitching Interviews 89

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. Businesses would pay the fees, because, well, legal work is complex.

Agency 93

Agency Trends Marketing Survey 93

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Publicity Stunts Still Work In The Digital Age. Who was the most photographed and talked about person at the 2019 Golden Globe Awards? 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Publicity Stunts Still Work In The Digital Age. Who was the most photographed and talked about person at the 2019 Golden Globe Awards? 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. It was a lot easier to present a new idea than try and get the listener to un-learn an old one. You’ve reflected. You’ve steadied your nerves. It’s either/or. Efficiency.

Blogging 68

Blogging How To Print Facebook 68

Cision

APRIL 6, 2016

According to the Buyer Persona Institute, which is the foremost authority on the subject, a good persona is a fictitious representation of an actual ideal buyer and should detail out the metrics, concerns and triggers that influence the buyer’s purchase decision. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. They observe, experiment, and learn—all independently of their human creators. Can we automate content creation using artificial intelligence?

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

Yet here we are, working in the digital age of marketing. Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Everything is trackable. Reports can be boring.

Report 52

Report How To Marketing Analytics 52

PR 20/20

OCTOBER 31, 2017

Assess What Worked (and What Didn’t) with Marketing Score. Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

DECEMBER 9, 2010

Well, that last part was easy – I had a $350 video camera lying about just waiting to be used by a group of clueless eager-to-learn grad students. And of course, it worked. But the point of the assignment, and of grad school in general, is to get our hands dirty, make mistakes and hopefully learn from them. Probably not.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

DECEMBER 2, 2010

As a result, I learned a few things both about hiring as well as job seeking, that have stayed with me to this day. If you are trying to get an edge and have figured out a connection to the manager of the department in which you hope to work, certainly see if someone can put a word in for you. It was crazy. Here they are.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Say Cheese, You’re An Ad! Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. At least five things to think about 1.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 1, 2010

when working with a client, or trying to get a bump in your department’s budget? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? or “Can you really measure that ?” Probably quite often. Here’s a clip.

Measurement 103

Measurement Education Facebook Course 103