Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. You can read the paper reporting this project by following this link. The AI and PR skills project used a simplified version of the Global Alliance Global Body of Knowledge (GBOK) framework which describes more than 50 capabilities in PR practice.

Tools 100

Tools Analysis Technology Internal 100

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

APRIL 16, 2019

PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Maxim Behar

JANUARY 28, 2024

From this perspective, how will it influence, it's already influencing, PR agencies? Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. 30) “Marketing and branding strategy.”.

Employee 147

Employee Print Writing Survey 147

Maxim Behar

APRIL 11, 2024

However, during those years, roughly from the 13th to the 18th centuries, religion used to hold excessive influence. On one hand, they set us apart from those under Christian influence, whether Eastern Orthodoxy or Catholicism. On the other hand, we endured nearly 50 years of living under a totalitarian regime.

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. We’ve unmoored media from accuracy.” The top PR challenges have shifted. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Mark My Words

APRIL 26, 2022

Indeed, who could expect anything more from Mason, the straight-talking grammar school-educated ‘proud Yorkshireman’ from a working class background whose Cambridge friends humorously called him ‘basically a 50-year-old man since he was a student’? There isn’t any journalistic or media heritage in the family.

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. Here’s a reverse-chronological look at how 2019 shaped up. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78