Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis.

Reputation 105

Reputation Brand Branding Analytics 105

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. How can we access data for PR ROI? Let’s demystify the ROI of PR. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

DECEMBER 15, 2020

Establish KPIs and making them accessible to everyone. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Digital matters now more than ever.

Marketing 167

Marketing Employee Content Marketing Training 167

5W PR

JUNE 6, 2022

This type of shift has allowed businesses to start focusing on the experiences of the target audience, both in the real world and the digital world, which helps companies keep a better cultural connection to the public. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

The Resolution Blog

JANUARY 8, 2018

We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 20 most engaging types of content. Can questions improve your content?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Note: This transcript has been modified for clarity and brevity. How many pieces of content on your way to get there, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JULY 25, 2016

For these services, the typical superuser was tech-savvy and relatively affluent (most businesses wish they could be so lucky to have these customers) – but the big takeaway for me was that there is a small concentration of users that drives a disproportionate amount of revenue to these businesses. These are superusers.

Facebook 120

Facebook Instagram Measurement Twitter 120

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Katie Paine's Measurement Blog

MAY 25, 2023

Everyone these days has access to the majority of mainstream national media. Make sure your vendor’s reporting capabilities match your needs. But if their dashboard doesn’t reflect what you need to report, then you either need to export the data and create your own or pay the vendor to customize it for you.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Too Much Noise Across Too Many Digital Channels. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Stuart Bruce

MAY 29, 2016

Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. Although Simpson has now removed access to the website you can still see a cached version of the site that was originally published on 18 April. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Like me, he has a genuine desire to help. The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. I love a bit of comms strategy — specifically social media strategy and content planning. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. My favourite seven. Five book recommendations. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114