NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. Paul Quigley, CEO & Co-founder, NewsWhip. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress.

Government 103

Government Education Print Ethics 103

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? If you work at a place you love with people who feed your soul, don’t let an a **e client or colleague take that away from you. A s Aren't Forever.

Travel 48

Travel Exercises Corporate Internal 48

Journalistics

FEBRUARY 25, 2013

Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. You want more publicity, don’t you? It’s real-time and always-on.

Media Relations 52

Media Relations Media Pitching Writing 52

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). One study found that the optimal number of internal links pointing to a page on your site is seven or more.

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Even pessimistic predictions are hopeful.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

JANUARY 22, 2015

If the question is “do you trust news more from your peers or from media” – that perspective is everything. Most people might answer it thinking of where they hear it first, and how often. Shared by The Onion or a small blogger? And is a declining trust in media real? It is very prone to misinterpretation.

Agency 100

Agency Survey Customer Service Engineering 100

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. Image: CES / Consumer Technology Association. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status.

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .”

Social Media 120

Social Media Marketing Pinterest Media 120

Mindful Marketing

NOVEMBER 14, 2016

Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. Christine gave a Hacks, Tips and Tricks presentation on using PR, branding and positioning to take on bigger players in the market.

Brand 50

Brand Branding Conference Small Business 50

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. 1) Challenge your marketing beliefs.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91