PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Here’s another thing: Sometimes when I meet with a company about what they’re doing, I don’t write a story right away.

Print 100

Print Media Pitching Writing 100

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business. The system works! It’s a system I created. Who writes about your industry for this publication. Be valuable.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. The system works! We pitch the media. We write video scripts. What is trending online?

How To 130

How To Pitching Film Video 130

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., The system works! So, really think about before you post, before you pitch, before you do anything. The best way to do this is through the power of storytelling. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. My chapter offers coaching as part of the solution.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

OCTOBER 31, 2017

And so we continue to use legacy systems that no longer serve. Measuring a tweet, a review, or a media mention has stumped many a PR pro, and so we often resorted to the system we knew best. While, yes, it’s comfortable to continue to use the metric systems we’re familiar with, they actually can do more harm than good.

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. It still wouldn’t capture what never makes it into the system.

Survey 60

Survey System Trends Small Business 60

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Communications Conversations

JULY 18, 2019

Fortunately, the smoke cleared before setting off the studio’s sprinkler system, but not quickly enough to salvage the segment. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results.

Local 94

Local Course Community Interviews 94

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60