Ronn Torossian

APRIL 1, 2022

The post Social Media Strategies for Financial Services Companies appeared first on. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. The pandemic has affected companies in the […].

Financial 195

Financial Social Media Company Strategy 195

Ronn Torossian

MARCH 12, 2024

In today’s hyper-connected world, PR is no longer just about press releases and media events. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Tools Brand 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287

Strategy Media Measurement Product Launch 287

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. Most businesses allocated 25.4

Strategy 179

Strategy Brand Branding Media 179

Onclusive

SEPTEMBER 2, 2020

Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

Strategy 195

Strategy Media Measurement Data 195

Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on. By strength, the theory […].

Social Media 221

Social Media Strategy Media Brand 221

Stern + Associates

DECEMBER 11, 2023

But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. Your organization likely has an interesting story to tell.

Strategy 118

Strategy Media Media Relations Report 118

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. Read how earned media is key to showcasing business impact and ROI.

Measurement 195

Measurement Strategy Media Leadership 195

Ronn Torossian

FEBRUARY 28, 2024

Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195

Strategy Publicity Pitching Technology 195

Agility PR Solutions

MARCH 18, 2024

PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to bolster their strategies for enhanced brand visibility.

Strategy 110

Strategy Brand Branding Media 110

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Prowly

DECEMBER 5, 2023

This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Getting good publicity for free when you haven’t even asked for it.

Strategy 104

Strategy Media Publicity Analytics 104

Agility PR Solutions

JUNE 26, 2023

Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through effective communication, collaboration, and trust.

Strategy 156

Strategy Media Reputation Tools 156

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 173

Pitching Strategy Media Report 173

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

Ronn Torossian

JANUARY 3, 2019

Those who have been in the public relations business for a while can tell you: social media is a moving target. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […].

Social Media 220

Social Media Strategy Media Blogging 220

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. PR strategies must strike a delicate balance—highlighting the benefits of the tech while addressing concerns and potential downsides in an open, transparent manner.

Technology 170

Technology Strategy Privacy Healthcare 170

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more.

Strategy 122

Strategy Leadership Groups Employee 122

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

Social Media 164

Social Media Strategy Brand Branding 164

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Social Media 78

Social Media Media Relations Strategy Media 78

Agility PR Solutions

DECEMBER 6, 2023

Now, the landscape of media pitches has witnessed a significant transformation. Modern communication strategies are incomplete without visual storytelling.

Pitching 110

Pitching Strategy Brand Branding 110

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Ronn Torossian

MAY 6, 2022

However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media. Media Coverage Any consumer that’s […]. The post Public Relations Strategies for Better for you Snacks appeared first on.

Strategy 195

Strategy Publicity Consumer Brand 195

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […].

Social Media 170

Social Media Trends Strategy Media 170

Agility PR Solutions

DECEMBER 6, 2023

The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build and maintain those relationships using various methods and channels. 

Social Media 86

Social Media Strategy Media Employee 86

Agility PR Solutions

JULY 9, 2023

Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their strategies. And many of them face the same issue—how to create engaging social […] The post 6 killer strategies for crafting engaging social media content appeared first on Agility PR Solutions.

Social Media 86

Social Media Strategy Media Instagram 86

Agility PR Solutions

NOVEMBER 29, 2022

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. The post Strategies for generating media coverage with PR campaigns appeared first on Agility PR Solutions.

Strategy 94

Strategy Media Social Media Company 94

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. That means the right social media strategy will keep in mind that all of the social media accounts that the company operates are going to be updated regularly.

Social Media 88

Social Media Strategy Publicity Media 88

Onclusive

MARCH 18, 2019

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive. How to establish benchmarks for your PR and content marketing efforts.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284