Media Training, Pitching, Publicity and Small Business

Pitch the Media

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. Put that in your email.

Pitching

Pitching Media Television How To

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? National Women’s Small Business Month. Pick one of these and start pitching the media today! Anyone can get publicity! what you can pitch your local media for the month of October. Think about what you can pitch in October.

Pitching

Pitching Financial Small Business YouTube

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year.

Pitching

Pitching Media YouTube Interviews

Pitch Ideas

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching

Pitching Nonprofit Financial Insurance

Pitching the Media – 31 Tips to Start Today

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Know the publication’s style and tone. Show that you understand the publication’s audience.

Pitching

Pitching Media Interviews Video

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity

Publicity Pitching System Small Business

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

Pitching

Pitching Media Financial YouTube

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Pitching

Pitching Video YouTube Viral

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. Anyone can get publicity!

Pitching

Pitching Media Insurance Insurance

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, that is this week’s Free Publicity Friday, PR Tip. PR FOR ANYONE.

Twitter

Twitter Pitching Financial Video

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching

Pitching Television Media Interviews

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Anyone can get publicity!

Pitching

Pitching Media YouTube Video

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business.

Publicity

Publicity Video Pitching System

What Can You Do to Land a TV Pitch?

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. Anyone can get publicity! PR FOR ANYONE.

Pitching

Pitching Television Interviews Video

Social Audio Platforms Public Relations

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Find the journalists, find the media rooms, and spend a little time in there and see if its valuable for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. audio social media platforms. PR FOR ANYONE.

Publicity

Publicity YouTube Video Groups

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Subscribe HERE. PR FOR ANYONE.

Tools

Tools How To Publicity Interviews

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2

Advertising

Advertising Advertising Publicity YouTube

TikTok Trends

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. See what’s trending and pitch your expertise around that.

Trends

Trends Television Exercises Pitching

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Do you see all the various angles you could do to pitch. Anyone can get publicity! I didn’t think of that!

Media

Media Pitching Privacy Video

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck! PR FOR ANYONE.

Pitching

Pitching System Google Local

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. What to Pitch When.

Pitching

Pitching Television System Local

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching

Pitching Television Trends YouTube

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity!

How To

How To Pitching YouTube Advertising

Journalists

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. .” Like and share their posts. Comment when relevant.

Television

Television Pitching Interviews Radio

Mindset and Media

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. Anyone can get publicity!

Media

Media Pitching Television Interviews

Overcome Challenges in Your Industry

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. If you need a refresher, watch this: Create stories that the media will WANT to cover.

Industry

Industry Pitching How To System

How to Develop Good Social Listening Techniques

PR for Anyone

OCTOBER 7, 2021

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. .” Anyone can get publicity! We pitch the media.

How To

How To Pitching Film Video

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. The system works!

Media

Media Nonprofit Pitching Television

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

Yes, don’t get me wrong, you will gain tremendous authority by being on any of the above-listed shows or stations, but will you get business? That’s the key to succeeding in public relations. You’ll probably get business from the 3 million viewers but you will impact so many more of the 1000 podcast listeners.

YouTube

YouTube Pitching Video System

PR Campaign Examples

PR for Anyone

NOVEMBER 4, 2021

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Examples

Examples Pitching YouTube Video

Land Media Using a Non-Profit

PR for Anyone

JUNE 9, 2021

Her passion for her town turned into quite a bit of amazing publicity for her. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. How to pitch the media.

Real Estate

Real Estate Nonprofit Media Pitching

Tell Your Story

PR for Anyone

JULY 14, 2021

Whether it’s your business, your non-profit, sports, activities, hobbies, how you were raised, everyone has a story and a why. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Your story is so important when it comes to landing in the media. The system works!

Pitching

Pitching System How To Sports

PR Myths

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. PR FOR ANYONE.

YouTube

YouTube Video How To Pitching

Media Storytelling

PR for Anyone

MARCH 16, 2022

Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, really think about before you post, before you pitch, before you do anything. This video might help with video and how things have changed post Covid. PR FOR ANYONE. It really is PR for ANYONE. The system works!

Storytelling

Storytelling Media Video YouTube

How to Give a Great Media Interview

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Interviews

Interviews How To Media Television

Nine ways to use public relations to grow your business.

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? Now that this is clear, we can begin to understand exactly how PR can help to grow a business. PR is different.

Publicity

Publicity Advertising Advertising Tools

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But we in public relations do. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company

Company Interviews Reputation Privacy

Influencers

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Watch the video I did for you below and learn more.

How To

How To Brand Branding Financial

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

YouTube

YouTube Video Industry How To

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. land media attention. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And PR Myth #2 – you have to send out a press release.to The system works!

Television

Television Print Interviews YouTube

PR Myth #5

PR for Anyone

JUNE 10, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do. Publicity is for you and me and everybody else because we can provide value to an audience.

Video

Video YouTube Industry System

Public Relations Strategy to Pitch the Media Today

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity!

Pitching

Pitching Strategy Publicity Media

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Media

Media YouTube Video Interviews

Pitch the Media

What to Pitch in October

Trending Sources

Pitching Multiple Media Outlets

Pitch Ideas

Pitching the Media – 31 Tips to Start Today

Why Publicity?

What Skills Make the Best Public Relations Specialist?

What to Pitch the Media in May

Pitching News Today

Back to School Media Pitches

Pitch Around Elon Musk and Twitter

Getting the Yes When Pitching the Media

Three Steps to a Killer Media Pitch

Public Relations Skills

What Can You Do to Land a TV Pitch?

Social Audio Platforms Public Relations

How to Use Public Relations as a Lead Generating Tool

Advertising vs Publicity

TikTok Trends

Easy Trick to Land in the Media

Land Stories

Good Stories

Newsjacking Idea

How to Get in Magazines

Journalists

Mindset and Media

Overcome Challenges in Your Industry

How to Develop Good Social Listening Techniques

Positioning Yourself as a Media Expert

PR Myth #4 – Size Doesn’t Matter

PR Campaign Examples

Land Media Using a Non-Profit

Tell Your Story

PR Myths

Media Storytelling

How to Give a Great Media Interview

Nine ways to use public relations to grow your business.

7 Signs Your Company Is Ready To Step Up Its PR

Influencers

Go from Established to Known

PR Myth #3 – PR Generates Sales

PR Myth #5

Public Relations Strategy to Pitch the Media Today

What to do with Media Appearances

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