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ICON 2021 Recap: Communications From a Military Point of View

PRSay

Ryder, director of public affairs in the Office of the Secretary of the Air Force. Ryder is responsible for communications to build public understanding and support for the Air Force and the newly formed Space Force. The agency has different audiences — veterans, the press and the public at large. Cathy Wilkinson, U.S.

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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” All’s well that ends well.

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The report also highlights the continuing lack of digital and social skills, which I should be celebrating as it evidences the continuing need for my consultancy and training business. I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

.” On a more positive note there has been a ten point rise in the number of respondents spending most or some of their time on strategic planning (69%), making it the third most common task for PR practitioners, but still behind content creation (81%) and media relations (73%).

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