Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Failing to measure your results. Better start pitching EARLY, say in July.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 7) How B2B Marketing Can Get More out of Trade Shows. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. It’s in that spirit, I offer the following assessment. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

NOVEMBER 4, 2016

This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. What are the requirements for securing new business? Kristin Amico. Account Director.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Housekeeping. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Pressure on measurement. Real effort into digital and social. Semi-controlled chaos. Additional duties.

Communications 122

Communications Crisis Internal International 122

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Where is there a need for defining or assigning a campaign to measure success holistically? Nurture streams that hinge on outdated enrollment criteria. Internal workflows that haven’t sent a notification since that last website redo. Tackle the cleanup tasks.

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

NOVEMBER 22, 2016

Trade shows – if the show itself doesn’t have a page, I’ll use the demographic and geographic filters and promote content during the show to get as close to that community as possible. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 50% say time to convert. 27% say first click. 25% say channel. 22% say last click.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

NOVEMBER 11, 2015

1: Measure everything. You let down a teammate at a client trade show? Even though they may not give it to me directly. So, I thought I’d share 12 pieces of advice I’d give to my team–if I had one. It’s been fun to think about lately. #1: And provide context. I have to give credit to my wife for this one.

Trade Shows 60

Trade Shows Creativity Corporate Measurement 60

Beyond PR

AUGUST 22, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? For instance, having a personable company blog, a presence at trade shows and active social media properties are all ways to connect with – and listen to – everyone from your peers to competitors to target customers.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. There isn’t a universal formula for measuring PR success. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

MAY 22, 2018

Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? Marketing predictions. Julia Angelen Joy | Z GroupPR.

Marketing 168

Marketing Employee Content Marketing Training 168