Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? Sales people belong in the booth.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

Sword and the Script

NOVEMBER 22, 2016

If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Pressure on measurement. Real effort into digital and social. Semi-controlled chaos. Additional duties.

Communications 123

Communications Crisis Internal International 123

Beyond PR

AUGUST 22, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Think about what your brand wants to achieve.

Strategy 74

Strategy Trade Shows Case Study Course 74