Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Housekeeping. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 25% say channel.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

AUGUST 22, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? For instance, having a personable company blog, a presence at trade shows and active social media properties are all ways to connect with – and listen to – everyone from your peers to competitors to target customers.

Strategy 74

Strategy Trade Shows Case Study Course 74

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Social media begins to splinter.

Marketing 169

Marketing Employee Content Marketing Training 169