Remove Advertising Remove Measurement Remove Social Media Remove Trade Shows
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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 7) How B2B Marketing Can Get More out of Trade Shows.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Did you know?

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How to Best Measure Your PR Success

Shift Communications

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s one of those social media connections I’ve never met in person but have known for about a decade. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Second, almost everything is now measurable. 2) What hasn’t changed about marketing?