Measurement Pitching Social Media Trade Shows 
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
Sword and the Script
OCTOBER 25, 2022
“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.
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Critical Mention
MARCH 12, 2018
For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Failing to target the right media.
Solo PR Pro
NOVEMBER 6, 2018
You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Housekeeping. Meeting schedule.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.
Sword and the Script
OCTOBER 24, 2017
These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 25% say channel.
Sword and the Script
MAY 22, 2018
He’s one of those social media connections I’ve never met in person but have known for about a decade. Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well.
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