Measurement Product Launch Social Media Trade Shows 
Solo PR Pro
NOVEMBER 6, 2018
You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. This includes staffing changes, product launches, expansions, partnerships and more. Before you can set up metrics, you will need to understand how your client will measure success.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of
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