Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Earned (publications like The New York Times). Measurement. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Stuart Bruce

NOVEMBER 27, 2015

On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. Mobiles don’t just provide a communications network, they are also the economic infrastructure with mobile payment systems like M-Pesa.

Mobile 60

Mobile Public Affairs Government Local 60

PR Conversations

OCTOBER 27, 2023

But how much of our efforts are truly aimed at understanding the point of view and the interests of the publics vs. characterizing what we see from the viewpoint of the organization? How does that lead towards failures in how we design strategies to raising awareness, interest, engagement, action?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Blended media.

Communications 122

Communications Crisis Internal International 122

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Investor relations (IR). Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Q22) What is the difference between public affairs and public relations? _. Is this a viable strategy? Here is the latest iteration. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Every word, every piece of content, every content strategy would begin to look and sound largely redundant. Content creation is merely experiencing the next wave of its evolution.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. Which real, historical or fictional person or brand would you like to give a reputation makeover? I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem.

Energy 53

Energy Measurement Internal International 53

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84