PR Aikido: 3 Techniques For Winning In The Media
Onclusive
AUGUST 3, 2020
1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.
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