Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? Here are four ways to gain customers through effective content marketing: Want more tips on how to improve your content strategy? Measurement is key.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

PRSay

JULY 21, 2017

This involved building relationships with marketers, athletes, media, equipment manufacturers, the people running the sanctioning organizations and even individuals on the technology side of the sport. A national industry magazine even interviewed me, and I was later named to its list of the most influential people in the sport.

Sports 112

Sports Agency Interviews Travel 112

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive. 2) Do you think martech is really making a difference in marketing effectiveness?

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

OCTOBER 27, 2010

Mark as read Approve comment Very well put, Narisco--you raise a lot of good points but I may also add that company leaders or clients should also be prepared for negative feedback, regardless of if they think they did everything right. . ~ Narciso Tovar Big Noise Communications @Narciso17 Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: BES Photos via Flickr, CC 2.0 Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71