Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Reputation Us

JULY 26, 2019

We believe PR and reputation management should have a seat at the executive table, as PR plays a critical role to clearly and authentically tell the important stories of the company, while understanding the overall perceptions of the audience the company serves. However, PR is not marketing, advertising or branding. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

PR in High Definition

OCTOBER 27, 2022

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Yeh, neither have I.

Film 62

Film Interviews Video Media Training 62

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. There are a lot of ‘social media gurus’ out there who have no real grounding in active PR or marketing. But they all live social media. And that’s where training courses fall down.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. You aren’t just battling with other companies for a share of voice in your market, you are battling with the rest of the world talking about these topics too. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Publicity Training 52

PR in High Definition

NOVEMBER 22, 2016

When you break it down, there are three ways marketers can sabotage their European PR efforts: They assume what works for their home country will also work across Europe. Here you will want to create separate social media handles for each region to accommodate the different languages and interests.

Local 48

Local Training Media Training Strategy 48

PR in High Definition

SEPTEMBER 30, 2016

In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. In a candidate-led job market, it is vital that the communications team helps to bring the company’s future employees into focus. Use alternative ingredients. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

MAY 28, 2015

If a reputable, well-known organization like Hubspot is certifying: Yes, good to go. If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing. Or, look at it a different way. But, I will say this.

Social Media 60

Social Media Training Media Employee 60

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Don’t try to be someone you’re not. Don’t be flashy or salesy.

Interviews 130

Interviews Television Media Radio 130