Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Follow them on Twitter, initiate conversations, and share their stories. 3: Find the local angle. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Bad Pitch Blog

JUNE 25, 2014

Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. My re-write wouldn''t draw in readers. Sites like Buzzfeed , Upworthy and Viral Nova are pretty polarizing. It''s the misleading, headline clickbait that pulled me into the article.

Instagram 72

Instagram Viral Web Analytics 72

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral YouTube 120

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. But there’re other things that are happening which could cause businesses, situations that they’re not prepared for. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Boris, visible in your local area We should not underestimate the power of local media. Listening is a best practice if often underutilised PR tactic. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 Hogg has worked as a stringer for a local paper, and it showed. ” was the rallying cry, and it promptly went viral. The students’ mastery of Twitter is apparent in how they slap down criticism and rally support on the platform.

Interviews 200

Interviews Groups Storytelling Social Media 200

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52