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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? Find your organization’s best stories.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88
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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Local/Regional Awards. Telling Your Story.

Writing 52
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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR?

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

Meeting 97