Remove LinkedIn Remove Newspapers Remove Publicity Remove Radio
article thumbnail

Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Maxim Behar: Good morning to Radio Focus! AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Host: Welcome! To agree or disagree.

Radio 59
article thumbnail

What PR Success Looks Like In A Data-Driven World

PR Insiders

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Or vice versa?

Data 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. Be sure to also visit our LinkedIn Group to share your ideas.

Twitter 293
article thumbnail

7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media monitoring creates awareness of the visibility and publicity of your company.

Media 52
article thumbnail

Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. The university radio or TV station. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. It has gone digital.

Radio 69
article thumbnail

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150
article thumbnail

Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. It can also be seen as word-of-mouth marketing or free advertising. Until next time!

Radio 104