PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Identify every day, manual tasks that could be sped up and easier with new technology.

Marketing 52

Marketing Technology Internal International 52

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020. Now, it’s 25.5%.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

SEPTEMBER 16, 2014

Considering how he mistreated his direct reports, disrespected and intimidated constituents of the organization, blasted the local news media, and valued bulldozing as his favorite leadership style, I responded, "Then give me something to work with!". Surprisingly, he didn’t fire me.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Cision

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. In general, there is a crisis of leadership around the world.

Government 52

Government Measurement Crisis Radio 52