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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Somewhere in the organization is someone who represents that audience” and can undergo media training. Watch for ‘charismatic stories.’.