Remove Leadership Remove Pharmaceuticals Remove Social Media Remove Viral
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The good and bad: A look at all the PR campaigns in February

Prohibition

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. That Weetabix and Heinz baked beans tweet.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.