ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Drive Media Engagement and Relationships: CES provides an ideal platform to amplify and strengthen your public relations efforts. For exhibit information, visit CTA’s CES website here.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. The lesson?

Publicity 334

Publicity Advertising Advertising Leadership 334

Shift Communications

AUGUST 17, 2018

What’s more, publicly-traded organizations expect their PR teams to drive hard earnings-related coverage for reasons that extend far beyond media metrics, like strengthening shareholder relations, securing larger investments, raising their stock value or winning new partnerships. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Bianchi Biz Blog

JANUARY 22, 2024

It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. To grow relationships with influencers, media, and colleagues? Having a PR team member on-site for media relations support at a key conference isn’t a luxury.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60