journalist-interviewing-tips-for-good-storytelling 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. ” But most PR agencies have become more sophisticated about goal-setting and measurement. Muddling the message.
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OnePitch
OCTOBER 20, 2022
While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . What makes a good subject line?
Deirdre Breakenridge
APRIL 29, 2019
Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”.
ImPRessions - Crenshaw Communications
JULY 31, 2017
Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Here are some tips we’ve gleaned from PR strategists and others.
Cision
OCTOBER 6, 2016
Good, authentic storytelling never goes out of style. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. brand promise. How did you get your start in communications?
Stern + Associates
MARCH 17, 2023
In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker. But on the flip side, if you’re able to get through and you repeatedly have a good tip or source, you have a substantial advantage. This leads us to our top 3 media relations opportunities for 2023.
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