Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Promote a case study or whitepaper. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Ishmael's Corner

JANUARY 26, 2016

The Art Of Storytelling In Business Communications And Public Relations. I enjoy studying communications of all types. I enjoy studying communications of all types. Techniques For Effective Business Communications. The Grab Bag makes its 2016 debut. For those not familiar with these posts, I string together three quick takes.

Journalism 60

Journalism Storytelling Marketing Study 60

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling. Data Journalism. the eyes of customers or journalists. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 117

Publicity Journalism Storytelling Survey 117

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 138

Data How To Storytelling Analytics 138

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

The Hoffman Agency

DECEMBER 21, 2023

Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. But it isn’t usually quite so simple. It’s underfunded . And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. I graduated from California Polytechnic State University, San Luis Obispo with a B.S.

Storytelling 68

Storytelling Journalism Internal International 68

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. My thirst for knowledge contributed to my recent success at the University of Oregon’s Strategic Communication Graduate Study. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

PRSay

NOVEMBER 21, 2022

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

DECEMBER 27, 2022

Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work! Gayle was the only sole practitioner to win awards this year. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention to life beyond university – what is the next step after I graduate?

Journalism 36

Journalism Internal International Agency 36

Ishmael's Corner

DECEMBER 14, 2014

I think Master Somaiya would be well-served to take a break from the media and study Business 101. Dec 6 The Old Journalism and the New. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' Staff members disagree with management all the time.

Journalism 101

Journalism Storytelling Energy Newspapers 101

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 103

Survey Marketing B2B Content Marketing 103

The Hoffman Agency

FEBRUARY 21, 2023

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Software 36

Ishmael's Corner

DECEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. If you missed it last week — perhaps studying the latest numbers from the Department of Labor? Techniques For Effective Business Communications. BuzzFeed proved what everyone has always believed in theory. The New York Times used the BuzzFeed.more.

Storytelling 60

Storytelling Media Study Communications 60