Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

NewsWhip

FEBRUARY 28, 2023

TikTok has completely revolutionized how brands interact with the public. Known for their unhinged, “memable” videos, the account has seen a massive rise in public likeability and trust. Many television shows use the feature to promote episode moments, as well as influencers who create quicker content than their usual long-form videos.

Video 148

Video Brand Branding Instagram 148

NewsWhip

JUNE 19, 2020

In this piece, we want to explore the narratives and moments that have driven – and continue to drive – massive public engagement with this ongoing story. . An early peak came on May 29, when a CNN crew on the ground in Minnesota was arrested live on television. Coverage of BLM protests over time. This news received some 3.9

Local 183

Local Measurement Journalism Television 183

Stern + Associates

JANUARY 22, 2015

As public relations practitioners and communicators, we’re in the business of reputation management. Yet, our own reputation is often seriously misunderstood. We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. Think Samantha Jones from Sex in the City.

Media 48

Media Reputation Film Construction 48

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” The traditional bailiwick of the PR pro is publicity and media coverage that one doesn’t pay for.

Television 75

Television Storytelling Groups System 75

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. This is about putting the public back into public relations and the social back into social media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He also reads other online publications and shares content regularly—but via e-mail not social media. He handed me a faxed copy of the article—not an original. I was taken aback. You don’t get your local paper?”

Newspapers 73

Newspapers Print Radio Local 73

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. My background in journalism, public relations, communications and advocacy has been a great fit for this work. My job as a television journalist taught me shooting and editing. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Automobile companies (and the military) are the largest advertisers on television. The stories are about the truck drivers.

Report 225

Report Media Advertising Advertising 225

David PR Group

JULY 9, 2014

After snubbing Cleveland in his much-maligned televised announcement four years ago, how James handles his next move will certainly have an impact on his overall image. Can he afford another public relations gaffe at the expense of Cleveland and its fans? Remember that Cleveland fans felt beyond betrayed when James left.

Crisis Communications 48

Crisis Communications Television Newspapers Agency 48

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Alan details this for one of his clients. Some of this insight can easily be applied to other blogs.

Journalism 40

Journalism Television Pitching Measurement 40

Flatiron Communications

JANUARY 13, 2016

Minimally, those charged with re-positioning Al Jazeera America into a reputable journalistic enterprise, by U.S. Still, as much money as was spent to hire the right folks and produce some journalistically noteworthy reporting, Peyton Manning on steroids , notwithstanding, the lingering reputational challenges proved too much to overcome.

Enterprise 28

Enterprise Television Sports Ethics 28

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. The Brand Advantage Journalism Podcast. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. Speaker, trainer conference facilitator, and public sector comms expert.​. According to Nielsen, the average American spends 158 hours each month watching television(!!). The Wall Street Journal calls him a top influencer on the web. It's your choice.

Writing 114

Writing Social Media SEO Blogging 114