Interviews Pitching White Paper Writing 
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. PR strategy. Leadership events. Speaking opportunities.
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ImPRessions - Crenshaw Communications
MARCH 17, 2017
We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.
Cision
JUNE 23, 2015
It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Click here for a free white paper that shows how! Want to measure your PR’s value?
Cision
JUNE 25, 2015
Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Your shares will help build a reputation as a future source who drives results for them. Share with clients.
PR Fuel
JULY 16, 2017
Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.
Cision
JANUARY 28, 2016
In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Rapid Fire Round.
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