Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. For example, you might want to interview a CEO, stakeholder, or project leader.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Konnect Agency

AUGUST 2, 2022

A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. They can also help repurpose content to be leveraged across social media platforms, speaking engagements, and additional valuable press coverage. From a media standpoint (the backbone of what we do!),

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

JUNE 30, 2022

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. it will be making at the show … yes, right now.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. More importantly, his advice reduces everything a PR team does for an early-stage business to “wrangling the media,” as Cuban puts it. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Interview partners or customers planning to attend.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Bad Pitch Blog

APRIL 4, 2006

We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. I KNOW there are trade show veterans out there.

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Media/Influencer outreach. Again, you’re researching these people on the web–through their stories (media), Twitter, blogs, LinkedIn. LinkedIn, for example.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 20% social media. 23% say social media. 22% social media posts. Share it on social media. Pay to boost the content on social media.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 97

Media B2B Groups Conference 97

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. We are always looking for good people to interview about.

Marketing 62

Marketing B2B Print Technology 62