Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# My opinion on this is nuanced.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

APRIL 23, 2019

To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. When a company lands new capital, sometimes they drink their own Kool-Aid as they assess the numbers.

How To 149

How To B2B Pitching Storytelling 149

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. No longer does launching a product, introducing a new innovation or announcing “new news” guarantee that a brand will generate coverage and conversation.

Film 120

Film Creativity Brand Branding 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been associated with the public relations business almost for the past 28 years. So that's how I decided to quit journalism and start my own company. So that was my first touch with public relations.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

OCTOBER 21, 2014

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies.

Social Media 119

Social Media Study Blogging Company 119

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

FEBRUARY 6, 2006

The only people who will actually get his story are people involved with journalism and PR. Weingarten’s article brought out a personal rant of writers and editors pushed to the edge by follow-up calls, spam mailings, and offers of interview setups, product reviews, and company information.

Pitching 40

Pitching Journalism Advertising Advertising 40

Buzzstream

JUNE 5, 2024

Since most people reading this are interested in ideas for their brands or clients, I will avoid showcasing publications like NYTimes, Pudding, or VisualCapitalist, as well as independent artists and content creators like Neal Agarwal or others you might find on r/dataisbeautiful. If it’s interesting, you can pitch it for coverage.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 86

Pitching Survey System Technology 86