Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR Conversations

JULY 5, 2016

At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. The value of archives. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

JULY 5, 2016

At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. The value of archives. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. The value of archives. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

NOVEMBER 9, 2016

This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” We offer a free white paper detailing five key metrics. Real PR measurement can be difficult, especially if you are trying to get started in measurement.

Storytelling 87

Storytelling Measurement Ethics Web 87

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Optimization isn’t a skill to take for granted. Your link tactics need attention.

Engineering 40

Engineering Google SEO Guidelines 40

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs).

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. The Brand Advantage Journalism Podcast. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Presspage

SEPTEMBER 18, 2017

The Wall Street Journal reports on incidents of users taking the unusual step of sharing their full names and addresses across public channels like Facebook and Twitter. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Taking a page from data journalism. Why use data-driven storytelling? hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53