Cision

APRIL 2, 2015

With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Image: Todd Huffman ( Creative Commons ), Geoff Livingston.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. How long have you been in journalism and how did you get started?

Meeting 76

Meeting Automotive Media Journalism 76

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Storytelling, while central to PR strategies, is a delicate process. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Taking a page from data journalism. Why use data-driven storytelling? hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52