Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Put your audience first.

Government 140

Government Survey Ethics Media 140

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Storytelling, while central to PR strategies, is a delicate process. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Journalistics

SEPTEMBER 10, 2021

Your team of marketing professionals – including corporate communications, marketing communications, and public relations professionals – would develop content in line with the communications needs of the organization. Before we called it content marketing, we called it marketing communications. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization.

Trends 52

Trends Trade Shows Agency Communications 52