ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Download a sample vertical lead generation campaign here to see how we do it at PR 20/20.

Marketing 40

Marketing Tools Data Report 40

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Marketing leaders that are half-interested (or less) in digital have teams that half involved in digital. However, most chief marketers expect the budget to see growth rebound to 8% over the next 12 months.

Study 118

Study Survey Infographics B2B 118

PR Conversations

MAY 9, 2017

PRoust Questionnaire answers from Kim Blanchette: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? Next, it was internal communications, and I loved that area, too. Why do you work in PR? Can I have two?

Energy 53

Energy Measurement Internal International 53

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017.

Media 60

Media Leadership Enterprise Data 60