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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Usually it’s for big client announcement.

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5 Ways to Become an Expert Source

Remote PR Jobs

Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) For example, for insurance companies, there is always going to be the next big hurricane or storm coming. Know what type of topics you can cover inside and out. Write them down. Be prepared.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I began my journalism career in 2014 as an intern at Automotive News. AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. Any pet peeves with PR people?

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture.

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Under the influence

Stephen Waddington

The international influencer marketing market is expected to grow from £4.5 Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye. We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.