Insurance Internal Journalism Pitching 
ImPRessions - Crenshaw Communications
JUNE 3, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Exclusive” .
Bianchi Biz Blog
APRIL 3, 2023
My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you?
Sword and the Script
SEPTEMBER 18, 2018
The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. RW: How many hats we really do wear.
Communications Conversations
AUGUST 31, 2018
Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.
Victorious PR
FEBRUARY 22, 2023
Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!
Contently - Strategy
APRIL 24, 2019
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.
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