Infographic: 12 crucial video marketing statistics

PR Daily

This infographic from Raw Shorts offers statistics for just how important video will be for your future communications. 45% of people watch an hour of video on Facebook or YouTube every week. To learn more about how video can help you achieve your messaging goals, consult the full infographic. The post Infographic: 12 crucial video marketing statistics appeared first on PR Daily. Infographics PR Industry Social Media Storytelling Visual & Video Communications

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Infographic: The benefits of purpose-driven marketing. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.” Donaldson partnered with Arbor Day Foundation on the fundraiser, dubbed #TeamTrees, in which more than 600 YouTube influencers have joined so far. Study: How to make the most of your YouTube channel.

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Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Squarelovin has put pointers together in this handy infographic. Top tips include: Don’t reshare YouTube content with reformatting for IGTV. To learn more about how to use IGTV for your messaging and storytelling, read the full infographic.

Infographic: 71 stellar blog headline ideas

PR Daily

However, plenty of resources are available to help you generate fresh ideas—like this infographic. The 10 best [BLANK] YouTube videos. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily. Content Marketing Infographics PR Industry Storytelling Websites Writing & EditingLooking to add heat to your content creation efforts?

Infographic: The formula for a perfect explainer video

PR Daily

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic.

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

YouTube (@YouTube) March 8, 2021. Enabler Space recently published an infographic that highlights key takeaways for digital marketers and communicators looking to adapt to a rapidly shifting landscape. You can also view the infographic here.

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Don't forget to join @MatPatGT and @StateFarm tomorrow on @YouTube as we raise money for @StJude ! Lean into your storytelling skills; connecting with consumers through human-interest stories and emotion are the most effective ways to encourage consumers to open their wallets.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Hello, communicators: Google experienced an outage on Monday morning, which stopped users from accessing YouTube, Gmail, Google Drive or Google Classroom for roughly an hour until the company’s services were back online for many users after 8 a.m., You can view DCI’s entire infographic here.

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Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

5 tips for producing professional-caliber DIY videos

PR Daily

If you are willing to invest a little more time and energy, YouTube has plenty of tutorials on how to build a DIY lighting setup with a paper lantern and a dimmer (available on Amazon) for around $30. When in doubt, always do multiple takes—but know when you can “cut away” to a still or an infographic to take the pressure off your subject. Marketing Storytelling Visual & Video Communications

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.” You can view the entire infographic here.

Infographic: Google’s top 100 keywords

PR Daily

RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched YouTube to mp3. YouTube music. Check out the rest of the infographic to see the most-competitive keywords eywords are the kings and queens of the SEO chess match.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

For YouTube, consider the size requirements of your channel’s cover and profile photo as well as optimal thumbnails for each video. You can view the entire infographic here.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows. YouTube to stop marketing to children. The move comes after a settlement with the Federal Trade Commission—along with damning evidence that YouTube was ramping up its marketing to younger consumers. Bloomberg reported : Right now, YouTube sells two different types of video ads, broadly speaking.

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies. YouTube updates copyright policies. The change is aimed at addressing YouTube influencers’ increasing backlash over music companies and other organizations claiming copyright of their videos without due recourse. Second, err on the side of caution when creating content—be it social media images, infographics or videos.

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. YouTube? Slideshares and infographics can also be easily transitioned into video, especially since they're already visual by nature.

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Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Some of them have been pulled from Hulu and Amazon , and some of the episodes are still available for purchase on YouTube. You can view the entire infographic here. .

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Infographic: How to get your message out on TikTok. We asked what the most important platform was for your video efforts, and the vast majority said YouTube and Instagram were the top priority. Branding Content Marketing Crisis Communications External Communications Marketing Media Relations Morning Scoop Speechwriting Storytelling Visual & Video Communications Writing & Editing

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.

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McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Infographic: The benefits of purpose-driven marketing. Study: How to make the most of your YouTube channel. Branding Content Marketing Crisis Communications External Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingAlso: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Infographic: How to improve the customer experience. Juul’s reputation up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing Measurement Media Relations Morning Scoop PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingAlso: Juul pulls fruit-flavored products in U.S.,

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

For starters, all of your images -- headshots, infographics, product shots, and logos -- should be available for easy download. Ignoring Storytelling. Storytelling is an essential part of your public relations strategy. There are a few ways you can incorporate storytelling into your next media release. Reach out to trade publications, blogs, and YouTube channels that fit within your niche.

6 resources to inspire content

PR Daily

When a walk around the block doesn’t get the gears turning, here are a few online places where storytellers, content producers and communicators can find a creative spark: 1. Mashable’s infographics Pinterest board. This is a curated page of excellent infographics. The concepts alone are excellent inspiration for creative infographics that you can replicate yourself.

Learn to bring data to life with visuals

PR Daily

100 hours of video are uploaded to YouTube every minute. Join us at our Visual Communications and Infographics Summit in Denver, June 8-9 to ensure that your message doesn’t get lost in the visual noise. Nothing brings a complicated idea to life better than visuals, infographics and video. This is your chance to gather the latest visual storytelling techniques – and use them to become the go-to visual communicator in your organization.

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Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

PR Daily

You can brush up on the entries for this week’s stories as well as your future press releases and storytelling efforts. Outside of Biden’s team, platforms including YouTube and Twitter offer live updates as well as livestreaming options: Tune in to watch the 2021 U.S.

11 tactics to repurpose original podcasts and videos

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Turn the content into an infographic. Turn the key takeaways into an infographic to post on your site and share on social media. Create small, ‘snackable’ social media content by extracting 20–45 seconds of salient points from your Youtube video and posting them directly onto a social media channel.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand.

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6 resources to inspire content

PR Daily

When a walk around the block doesn’t get the gears turning, here are a few online places where storytellers, content producers and communicators can find a creative spark: 1. Mashable’s infographics Pinterest board. This is a curated page of excellent infographics. The concepts alone are excellent inspiration for creative infographics that you can replicate yourself. Inspiration doesn’t come from staring at a blank page.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

If you don’t use some form of visual content -- photos, graphics, infographics, slideshares -- you will fade into the social background. Take that informative blog post and transform it into a colorful and engaging infographic. Video is an ever-growing feature of social media (think Facebook Live and Instagram Stories, or even YouTube). While many manufacturers use video to demonstrate products, video storytelling is on the rise in this sector --Joe Pulizzi.

The rise of the vlog will help you find your true audience

PR Daily

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company ]. Vloggers, YouTubers and video content creators now hold the most power in the battle for attention online. Since 2006, the true battlefield for video dominance has been on YouTube, the second-largest search engine in the world. YouTube has become the new home of answers and entertainment for many. The birth of the internet quickly led to the age of the blogger.

How tech, marketing and Gen Z combine

PR Daily

RELATED: Join our free webcast and learn about digital storytelling for internal communicators. They’re spending a ton of time on social media, loving YouTube (73 percent) and preferring Instagram (46 percent) to Facebook (38 percent) and Twitter (19 percent). Check out the infographic from the Halo Group for more on this generation: How do you reach this group, PR Daily readers

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

6 communication lessons from Giphy’s ‘Year in Review’

PR Daily

YouTube’s simple message to spread positivity grabbed more than 402 million views: via GIPHY. PR and marketing pros have leaned on GIFs, infographics, charts and live video content throughout the year to quickly and effectively relay information and crisis responses.

5 tips for producing professional-caliber DIY videos

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. If you are willing to invest a little more time and energy, YouTube has plenty of tutorials on how to build a DIY lighting setup with a paper lantern and a dimmer (available on Amazon) for around $30. When in doubt, always do multiple takes—but know when you can “cut away” to a still or an infographic to take the pressure off your subject.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data. YouTube users post 400 hours of new video per second.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

In a YouTube video, Legere also ran down the merger’s benefits with Sprint’s chief executive, Marcelo Claure: In a blog post, Legere wrote : Let me be clear. On newtmobile.com , consumers can watch the YouTube video, read an open letter or one of Legere’s blog posts, catch up on the U.S.

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Announcing PR Daily’s 2019 Video & Visual Awards finalists

PR Daily

YouTube Creator Academy Community Guidelines, Lorem Ipsum Corp. Their Stories, Our Mission” Patient Storytelling Campaign, Ascension. Infographic. Sofidel Clogged Toilets Research + Infographic Series, Mulberry Marketing Communications with Sofidel.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. You can view the entire report and infographic here.

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