Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. It was people at desks writing, researching, and sending out information.

Analytics 60

Analytics Data Analysis Technology 60

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Jonathan Hill hit reply when he received my letter a couple of weeks ago. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Journalists want to write stories that will engage their readers. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He grew frustrated without any useful resources to send his readers. “Obsessives first,” Klein said.

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 85

Content Marketing Marketing Media SEO 85