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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 111
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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

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Using Public Relations to Communicate Health and Wellness Research

5W PR

Storytelling humanizes the research and makes it relatable. Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. Influencers can communicate health and wellness research studies in a relatable and engaging manner to their followers.

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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 116
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years.

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process.

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