Remove Employee Remove Infographics Remove Media Relations Remove Webinar
article thumbnail

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. Webinars and events can be promoted through various channels to maximize reach.

Education 111
article thumbnail

What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

article thumbnail

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Happy employees are the ultimate growth driver. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 178
article thumbnail

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 118
article thumbnail

3 Challenges (and Solutions) Modern PR Pros Face

PRSay

With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process.

Local 80
article thumbnail

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Champion a Purpose. Slow news cycles happen to the best of us.