Infographics, International and White Paper

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. billion in 2021

B2B

B2B Marketing Survey Software

Traveler Expectations for In-Flight Technology

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel

Travel Technology Airlines Wireless

3 Challenges (and Solutions) Modern PR Pros Face

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. Download our complete webinar white paper today. Use analogies — especially visual analogies — to break down a complex story.

Local

Local Storytelling Infographics Resources

7 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy? Datawrapper. It is a free up to.5

Data

Data Tools Google Examples

5 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy? Datawrapper. It is a free up to.5

Data

Data Tools Google Examples

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing

Marketing Content Marketing Pinterest LinkedIn

8 Great Linked Tactics for Communicators

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications

Communications Pinterest Reddit Radio

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B

B2B Infographics Interviews eBook

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency

Agency Real Estate Film Video

How PR and corporate communications can use animated gifs

Stuart Bruce

MARCH 16, 2017

One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech.

Corporate

Corporate Communications Public Affairs Newspapers

How to Curate Bite-Sized Graphics for Content Promotion

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To

How To Infographics Video Instagram

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing

Content Marketing Publicity Marketing Television

Public Relations Today

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Traveler Expectations for In-Flight Technology

Trending Sources

3 Challenges (and Solutions) Modern PR Pros Face

7 Data Visualization Tools That Anyone Can Use

5 Data Visualization Tools That Anyone Can Use

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

8 Great Linked Tactics for Communicators

12 Ways to Leverage Your Existing Investment in B2B Webinars

PR Agency Best Practices for Common Content Roadblocks

How PR and corporate communications can use animated gifs

How to Curate Bite-Sized Graphics for Content Promotion

Why Content Marketing and Public Relations Need Each Other

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