PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The big question is, how do you get on TV? Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise.

Television 130

Television Radio Pitching Print 130

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Just look at magazine covers.

Publicity 130

Publicity Pitching System Small Business 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

DECEMBER 7, 2021

Show them how valuable are. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Create a great hook – look at magazine covers for ideas. Look how easy it is to have access to a celebrity. Be newsworthy – try newsjacking.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. What advice do you have for PR people that want to pitch you? My wife and I enjoy binging television shows.

Technology 94

Technology Meeting Media Analytics 94

Cision

MAY 2, 2017

Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Also, think about on television when they say, “Coming up next…” That is a hook. Also, think about on television when they say, “Coming up next…” That is a hook. Social Media + PR = PB&J.

Social Media 167

Social Media Media Local Pitching 167

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. By “pitching” themselves to these avenues, aspiring PR professionals can increase their chances of finding entry-level opportunities and kick-starting their careers in public relations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Beyond PR

MAY 2, 2017

Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Also, think about on television when they say, “Coming up next…” That is a hook. Also, think about on television when they say, “Coming up next…” That is a hook. Social Media + PR = PB&J.

Social Media 78

Social Media Media Local Pitching 78

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! Thank you very much!

Television 120

Television Social Media Sports Travel 120

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Discuss how to pick a tutorial service or how kids can retain knowledge during summer vacation. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. There you define your stories, your media pitches and what separates you from the others in your field. Try and come up with a number of different pitch and story ideas. . It cements your expertise.

Publicity 45

Publicity Construction Television Radio 45

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. How to Get Your Story on the News.

Publicity 67

Publicity Small Business Advertising Advertising 67

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. No commenting. as the subject.

Television 40

Television Advertising Advertising Corporate 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It While he does think everyone should be thinking about how to create content in multiple ways, he mostly sticks to the written word. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Do you have any tips for PR pros pitching a journalist? How do you break through that clutter to engage your audience?

Journalism 120

Journalism Conference Internal International 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Have you spent time redefining what truth means?

Report 225

Report Media Advertising Advertising 225