MaccaPR

MAY 12, 2016

Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Decades later, Gendler still retells that story with reverence. Be Happy for Everyone.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. The post 5 Solos Share How to Stay Motivated As a Business Owner When You’re in a Lull appeared first on Solo PR Pro. Thank goodness for Solo PR Pro. Citrus Fresh, which has a little peppermint, also gives me an energy boost when I diffuse it.

Energy 67

Energy How To Case Study Resources 67

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. *By a first-time (self-publishing) author. Have you always aspired to write a book?

Writing 83

Writing Google Blogging Exercises 83

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. It''s always risky when you bring another element into the story to draw media attention. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw.

Case Study 52

Case Study Construction Interviews Training 52

Bad Pitch Blog

MAY 13, 2009

Because it occurred to me no one ever taught us how to do it — we just started sending. En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Some of our friends who work in the media get so many junky emails that they don’t even see ours sometimes.

Pitching 40

Pitching Film Radio Twitter 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. We hope to activate the accounting department first.

Employee 40

Employee Internal International Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. No one is immune to the POETUS Twitter attack.

Twitter 120

Twitter Construction Measurement Meeting 120