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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments.

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Traditional Media: From Endangered To Extinct

Maxim Behar

Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! The upcoming extinction of the press had been apparent for a long time, and many people had predicted it back then, so it’s nothing to claim credit for. You can never get that from online media!” Why is that?

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Media Insights: Top 17 Media Outlets for Effective Press Release Distribution

Newsfile

Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? From global giants to specialized platforms, understanding the landscape can help you make informed decisions about where to send your press releases. But let’s dive a little deeper.

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Your colleagues in SEO will also be pretty interested to note that Ahrefs will notify you when those links break, which happens for a lot of reasons, such as a website redesign.

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Is Fortnite Addiction for Real?

Mindful Marketing

If you’re like me-- one of the few human beings who has never played Fortnite--you’re probably wondering what all the fuss is about: why 3.4 If you’re like me-- one of the few human beings who has never played Fortnite--you’re probably wondering what all the fuss is about: why 3.4

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. I didn’t have to set up a different user name (that drives me crazy, I mean how many user names can I have?!).

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

You can compile these lists manually or by scouring a media database. For instance, say you are looking for journalists who have covered race car driving in the past year. They frequently receive praise for their monitoring and reporting. You’ve heard carpenters are only as good as their tools. The list is broken down by task.