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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. The investment is minimal, and you’ll get a good understanding of the relationship between paid and other forms of media. ??

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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239
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An experiment of work/life harmony as a #SMprof

Karen Freberg

She writes books, produces research, consults, and much more. This is especially difficult when you add in the category of professors who teach social media, and are expected to be experts in research, teaching, and consulting in the industry on the latest and greatest trends. Quality > Quantity of time on social.

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5 New Instagram Features You Need To Know About

Cision

Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). In a page out of Twitter’s handbook , Instagram completely changed its API rules. API Change/Third-Party Tools. Video Counts Added.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Judgement is taken and sentences passed without so much as a hint of an evidence base.