Stephen Waddington

JANUARY 27, 2019

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. It’s a useful tool for real time marketing, crisis and newsjacking work. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. So we have social media as a big source of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69