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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. Communication is 24/7.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. Negative press or social media backlash can arise unexpectedly, requiring a nimble response and strategic damage control. In PR, as in most businesses, transparency is a good thing. We can influence, not control.

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Three FTC Social Media Disclosures You Should Know

5W PR

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

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BookAuthority:The Global PR Revolution Becomes The Best PR Book of All Time

Maxim Behar

Social media is bringing people together and tearing them apart. Fast, Easy, and for Pleasure", "Seychelles Recipes and More about Paradise on Earth, " as well as the handbook for business leaders " Five Minutes to Tomorrow ," which presents a non-standard viewpoint regarding the changes in the world brought about by COVID-19.

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Common KPIs might include website traffic, engagement rates on social media, and share of voice. This may be one of the most important tools in sustaining and growing your business this year.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

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What We Learned From Adopting the Hybrid Work Model

PRSay

A former university lecturer, he co-wrote the Chartered Institute of Public Relations’ social media handbook. Such amenities for in-office workers can promote greater employee satisfaction and productivity, helping to increase your revenue and retain your staff. Share This Too.”. Photo credit: deagreez ].

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