Remove Handbook Remove Measurement Remove Social Media Remove Writing
article thumbnail

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119
article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How?

article thumbnail

How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

article thumbnail

How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

article thumbnail

Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Topics of the Week :: #COMM4633 #SPC4350 Social Media for PR says: January 26, 2011 at 9:38 am [.]

Twitter 82