Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 95

Survey Industry Leadership Study 95

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 21, 2021

I see a consolidation of media outlets, combined with more Pay to Play opportunities.”. Social media breakup. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. Fortunately, one of the things that many cannabis brands haven’t been focused on is public relations efforts, which means the companies in the industry that start incorporating PR strategies will manage to get a competitive advantage.

Brand 88

Brand Branding Consumer Pitching 88

Bianchi Biz Blog

NOVEMBER 11, 2021

Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

PR in High Definition

DECEMBER 17, 2020

Move over media relations. Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage. With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore.

Trends 71

Trends Reputation Course Media Relations 71

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 8, 2018

Government relations. Investor relations. Media buying. Media relations. Search Engine Optimization (SEO). Social media consulting. Event planning. Fundraising. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Journalism. Market research. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Reputation Us

APRIL 22, 2020

President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”. The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats.

Publicity 97

Publicity Reputation Internal International 97

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. TrueScope is focused exclusively on media monitoring at this point. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

JUNE 8, 2023

When to give media full access to the boss It’s the inside version of “Fire the agency!” ” But can an internal PR team prevent bad media relations decisions? Government officials often talk about the need to “tell our story better.” Throw a leg up if they try to go over you.

Reputation 334

Reputation Television Internal International 334

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. For me, as a local government employee, there are clear political boundaries. Cyrus is director of audience development at SEO bible Moz. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. As such, leadership isn’t just for agency, corporate, government, higher education, and non-profit communicators.

Leadership 85

Leadership Training Agency Groups 85